DISSOLVING PULP MARKET ANALYSIS
Key Players:-
Key players operating in the market include Sappi Limited, Rayonier Inc, Nippon Paper Industries Co., Ltd., Bracell, Tembec Inc., The Lenzing Group, Aditya Birla Group, Phoenix Pulp & Paper Public Co., Ltd., Sun Paper Group, and Yueyang Forest & Paper Co Ltd.
Major players in the dissolving pulp market are focused on product launches, partnerships & collaborations, business expansion, and others to attain strong foothold in the global market. For instance, in October, 2018, Sappi Limited expanded its business in wood pulp by launching its brand namely, Sappi Verve brand. Earlier, dissolving wood pulp sold by the company was unbranded and generic names were utilized as product name.
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