DISPOSABLE INCONTINENCE PRODUCTS MARKET ANALYSIS
Increasing number of bladder control problems is expected to drive the global disposable incontinence products market. For instance, according to the report published by Columbia University, a private Ivy League research university in New York City, U.S., on April 14, 2023, people who spent a lot of time working from home have become conditioned to urinate more often. When people regularly urinate more often than necessary, this can disrupt the brain-bladder connection, making it more difficult to sense when the bladder is full or empty.
Restaints
Psychological arriers like shame associated with incontinence can slow down the growth of global disposable incontinence products market. According to the data provided by the National Association for Continence, the emotional challenges of dealing with incontinence can be worse than the actual physical parts of the condition. But learning to manage it successfully can go a long way towards easing the pain and embarrassment of the problem. According to an article published in January 2020 by BMC Urology Journal, an open access journal publishing research articles, in all aspects of the prevention, diagnosis, and management of diseases, researchers used a meta-ethnography to understand the experience of living with urinary incontinence. Their model highlighted the experience of stigma, shame and guilt which caused patients to conceal their problems with incontinence.
The lack of access to incontinence products in India can slow down the growth of global disposable incontinence products market. According to an article published on June 1, 2023, by The Wire, an India-based nonprofit news and opinion website, 80% of women in prisons in India, in the active stages of their menstrual cycle, faced lack of sanitary napkins, tampons, or other feminine hygiene supplies in jails. The model prison manuals should contain proper provisions about the issuing and disposal of sanitary napkins in jails as a counterbalance to this restraint.
This restrain can be overcome by the introduction of newer government reimbursement policies that can help parents financially.
Global Disposable Incontinence Products Market- Drivers
Increasing Investments in Disposable Incontinence Products
Increasing Awareness About Sustainable Sanitary Products and Menstrual Health
Several health programmes are conducted all around the world to increase knowledge and awareness about several aspects of the normal and vital functioning of a woman’s life. For instance, in October 2022, a team of eight women from Pune, India, received a Guinness World Record by making a mosaic image by using 4,560 biodegradable sanitary pads to create awareness regarding menstrual health and sustainable period products. The team shared that all the sanitary pads used in the event will be distributed for free among economically challenged women.
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