DISPOSABLE INCONTINENCE PRODUCTS MARKET ANALYSIS

The global disposable incontinence products market is estimated to be valued at US$ 11.52 Bn  in 2023 and is expected to exhibit a CAGR of 4.4% during the forecast period (2023-2030).

Analysts’ Views on Global Disposable Incontinence Products Market :

Increasing number of bladder control problems is expected to drive the global disposable incontinence products market. For instance, according to the report published by Columbia University, a private Ivy League research university in New York City, U.S., on April 14, 2023, people who spent a lot of time working from home have become conditioned to urinate more often. When people regularly urinate more often than necessary, this can disrupt the brain-bladder connection, making it more difficult to sense when the bladder is full or empty.

Figure 1. Global Disposable Incontinence Products Market Share (%), By Product Type, 2023       

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Global Disposable Incontinence Products Market – Drivers

Increasing Investments in Disposable Incontinence Products

Funding provided to self-care companies around the world helps to meet the high demand for disposable incontinence products enabling more manufacturing, production of r&d. For instance, in October 2022, Daye Limited, a U.K.-based gynaecological health start-up, announced the completion of US$ 12 Mn funding round provided by Hambro Perks, an international investment firm, to help increase the production of their vaginal health microbiome tampons.

Increasing Awareness About Sustainable Sanitary Products and Menstrual Health

Several health programmes are conducted all around the world to increase knowledge and awareness about several aspects of the normal and vital functioning of a woman’s life. For instance, in October 2022, a team of eight women from Pune, India, received a Guinness World Record by making a mosaic image by using 4,560 biodegradable sanitary pads to create awareness regarding menstrual health and sustainable period products. The team shared that all the sanitary pads used in the event will be distributed for free among economically challenged women.

Figure 2. Global Disposable Incontinence Products Market Value (US$ Billion), By Region, 2023

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Source: Coherent Market Insights Analysis (2023)

Global Disposable Incontinence Products Market- Regional Analysis

Among region, North America is estimated to hold a dominant position in the global disposable incontinence products market over the forecast period, as  international companies are expanding their manufacturing units in this region. For instance, in July 2022, Ontex BV, an international supplier of personal care products such as baby pants, adult diapers, and feminine hygiene products, inaugurated a new facility in Stokesdale, North Carolina.

Global Disposable Incontinence Products Market– Impact of Coronavirus (COVID-19) Pandemic

Since the COVID-19 virus outbreak in December 2019, the disease has spread to over 100 countries across the globe, and the World Health Organization declared it a public health emergency on January 30, 2020.

COVID-19 affected the economy in three main ways: by directly affecting the production and demand of drugs, by creating disruptions in distribution channels, and through its financial impact on firms and financial markets. Due to nationwide lockdowns, several countries, such as China, India, Saudi Arabia, the U.A.E., Egypt, and others, faced problems regarding transportation of drugs from one place to another.

However, the COVID-19 pandemic had positive impact on the global disposable incontinence products market. According to an article published on April 17, 2023, by PubMed, a free biologics database library, in their experiment conducted in the U.S, 4 males and 1 female had new-onset urinary and/or fecal incontinence following COVID-19 infection. Two of the patients had urinary incontinence only, one had fecal incontinence only, and two had both. Two of the patients referred for fecal incontinence disclosed symptoms of urinary incontinence. It was concluded that SARS-CoV-2 virus can have long-term effects on bladder and bowel, leading to incontinence.

Global Disposable Incontinence Products Market- Segmentation:

Global disposable incontinence products market report is segmented into product type, material, distribution channel, and region.

Based on Product Type, the global disposable incontinence products market is segmented into protective incontinence garments, urine bags, and urinary catheter. Out of which, protective incontinence garments segment is expected to dominate the market due rising usage of single-use products like disposable adult diapers.

Based on Material, the global disposable incontinence products market is segmented into plastic, cotton, fabrics, super absorbents, cotton fiber, and latex. The plastic segment is expected to dominate the market over the forecast period, as polypropylene non-woven, the most popular plastic, is used as a raw material for disposable diapers.

Based on Distribution Channel, the global disposable incontinence products market is segmented into institutional sales and retail sales. The retail segment is expected to dominate the market over the forecast period, owing to ease of access it provide to customers. Many retail stores also conduct health and hygiene awareness programmes for their underprivileged customers.

Based on Region, the global disposable incontinence products market is segmented into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. Out of which, the North America is estimated to dominate the market over the forecast period, owing to rising manufacturing plants and growing population in the region.

Among all segments, the product type segment has the highest potential due to increasing research activities by the key market players. On April 21, 2023, InventHelp,an invention service company that submits idea to companies and offers patent referral services, developed improved disposable adult diapers. The diaper reduces the likelihood of bed sores and infections as well as leaks and wetness. It also increases comfort, and nourishes the skin.

Global Disposable Incontinence Products Market- Cross Sectional Analysis:

Among product type, the protective incontinence garments segment is expected to hold a dominant posistion  in the North America region, owing toincreasing partnerships and collaboration in the region. For instance, on May 16, 2023 , Amazon, Inc., a U.S-based multinational technology company, partnered with  Baby2Baby- a nonprofit that provides children living in poverty with diapers, clothing and all the basic necessities to donate millions of diapers, clothing, and other necessities to children in need across the U.S.

Global Disposable Incontinence Products Market: Key Developments

In December 2020, SENIORITY.IN., a India- based retail company, and Nobel Hygiene, an India-based disposable hygiene care products manufacturer, collaborated to launch a new range of adult diapersnamed ‘Friends Premium Pants’ to counter odour locking problems in standard adult diapers.

In March 2022, Flamingo, the flagship brand of Ascent Meditech Limited, an India-based manufacturer of medical products, extended its personal protection portfolio by entering a new category of adult diapers.

In July 2020, Procter & Gamble, a U.S-based multinational consumer goods corporation, launched a new brand of baby diapers named All Good.

In July 2022, KWCC (Kimberly-Clark Corporation)- a U.S based multinational personal care corporation that produces paper-based consumer products, launched a new facility that will manufacture Huggies baby diapers and Kotex feminine care products in Ikorodu, Lagos, Nigeria.

Global Disposable Incontinence Products Market: Key Trends

Increasing product launches by neutraceutical companies and their expansion into personalized hygiene products provides new opportunities to key market players to grow their business. For instance, in September 2022,  Dabur, an India-based multinational consumer goods company, announced its plant to enter the feminine care market under the ‘Fem’ brand. The company launched the product initially through the e-commerce platform Flipkart before rolling out at other channels to counter the problem of low usage of sanitary napkins in India

Moreover, key players in the market are focused on increasing their investments for expanding their business. For instance, in September 2022, Hayat Kimya Vietnam Company Limited, a Vietnam-based manufacturer of household products, received US$20 billion loan by The Asian Development Bank, a regional development bank based in the Phillipines, to refine its manufacturing and purchase equipment. Hayat Kimya Vietnam Company Limited manufactures disposable baby diapers, sanitary napkins, and baby wipes.

Global Disposable Incontinence Products Market: Restraint

Psychological barriers associated with incontinence

Psychological arriers like shame associated with incontinence can slow down the growth of global disposable incontinence products market. According to the data provided by the National Association for Continence, the emotional challenges of dealing with incontinence can be worse than the actual physical parts of the condition. But learning to manage it successfully can go a long way towards easing the pain and embarrassment of the problem. According to an article published in January 2020 by BMC Urology Journal, an open access journal publishing research articles, in all aspects of the prevention, diagnosis, and management of diseases, researchers used a meta-ethnography to understand the experience of living with urinary incontinence. Their model highlighted the experience of stigma, shame and guilt which caused patients to conceal their problems with incontinence.

Lack of access to incontinence products

The lack of access to incontinence products in India can slow down the growth of global disposable incontinence products market. According to an article published on June 1, 2023, by The Wire, an India-based nonprofit news and opinion website, 80% of women in prisons in India, in the active stages of their menstrual cycle, faced lack of sanitary napkins, tampons, or other feminine hygiene supplies in jails. The model prison manuals should contain proper provisions about the issuing and disposal of sanitary napkins in jails as a counterbalance to this restraint.

The cost of treatment associated with neonatal ventilators is very high. As it is an expensive method, this can restrain the growth of the global neonatal ventilator  market. For instance, according to an article published by The Journal of Maternal-Fetal & Neonatal Medicine, on July 2021, the duration of a neonatal intensive care unit and hospital stay may vary from a few days to a few weeks or a few months. This long stay increases the cost of neonatal care. The cost of NICU stay varies from US$ 90 TO to US$ 1,250-2,500 per day as per various studies, depending on the level of care and sickness of admitted infants. In developing countries, parents bear this these charges.

This restrain can be overcome by the introduction of newer government reimbursement policies that can help parents financially.

Global Disposable Incontinence Products Market- Key Players

Major players operating in the global disposable incontinence products market are Unicharm Corporation, Paul Hartmann AG, KCWW (Kimberly-Clark Corporation), B. Braun SE, Medtronic PLC, ConvaTec Inc., Thermo Fisher Scientific Inc., Theos Medical Systems Inc., Abena Group, SCA Hygiene Products AB., Medline Industries, Ontex International N.V., C. R. Bard, Inc. (Becton, Dickinson and Company), Mega Soft (Fujian) Hygiene Products Co., Ltd, Fujian Yifa Healthcare Products Co.Ltd., and Hengan International Group Company Ltd.