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North America has established itself as the dominant force in the global Directional Drilling Solutions & Services market. The region is expected to hold 36.7% of the market share in 2024. The region is home to several industry leaders and has seen tremendous investment in upstream oil and gas exploration activities over past decades. Presence of complex reservoirs with irregular boreholes have propelled the adoption of directional drilling technologies in North America. Additionally, the shale boom has created sustained demand for services that facilitate drilling multiple horizontal and lateral wells from single drill sites. This has strengthened North America's position as the nerve center for innovation and advancements in directional drilling techniques.
The Asia Pacific region is poised to be the fastest growing market going forward. Rising energy consumption driven by robust economic growth and industrialization is increasing focus on augmenting domestic oil and gas reserves in countries like China and India. With significant untapped shale and unconventional resources estimated to be present underneath, Asia Pacific presents lucrative expansion opportunities. Further, national oil companies and private players in the region have ramped up capital spending to accelerate exploration of deepwater reserves and tight formations which require sophisticated directional drilling capabilities. This is encouraging global suppliers to foray into Asia Pacific with specialized rigs and tools. Countries are also offering incentives to encourage technology transfers and local manufacturing which will help Asia Pacific to gradually reduce its dependence on imports for directional drilling services.
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