Regional Analysis

Digitally Delivered Services Market: Regional Insights

On the basis of geography, the digitally delivered services market is segmented into North America, Europe, Asia Pacific, Latin America, Africa, and Middle East. North America held a dominant position in the global digitally delivered services market in 2017 and is expected to retain its dominance throughout the forecast period. This is due to growing number of cloud computing users, digitization of workspaces, continuous increase in broadband connections, increasing smartphone users, rising demand for remote solutions, growth in collaborative communication, favourable government initiatives to develop digital infrastructure, emergence of IoT are some of the factors that help in boosting growth of the digitally delivered services market in the region. For instance, According to Cisco, in 2016, the North America cloud traffic was 1,891EB and it is projected to reach 6,844 EB by 2021.This growth is expected to witness an increase due to growing number of cloud computing users.

Asia Pacific is projected to exhibit the highest CAGR over the forecast period. Increasing number of mobile phone users drives significant growth of the digitally delivered services market in Asia Pacific. According to data by Cisco, around 2,500 million mobile phone users were present in Asia Pacific, in 2016, and this number is projected to reach 3,000 million by 2021. Thus, digitally delivered services market in this particular region is expected to experience rapid growth. Moreover, India, China, and Japan are some of the major growth engines in the market in Asia Pacific. In India, growing e-commerce industry significantly contributes to growth of this market. According to India Brand Equity Foundation, in 2016, India e-commerce industry generated revenue of US$ 15 billion and is projected to reach US$ 64 billion by 2020. These are expected to fuel growth of the market for digitally delivered services in the region.

Geographies Covered: North America, Europe, Asia Pacific, Latin America, Africa, Middle East