DIGITALLY DELIVERED SERVICES MARKET ANALYSIS

Digitally Delivered Services MarketSize and Trends

Digitally delivered services is an electronic way of delivering information, which includes data and content delivery across various platforms or devices such as web or mobile. These services help in quickly sending the information to the users within the less time which in turn help in improving customer response. Increasing usage of internet and associated services is increasing substantially which is leading to demand for high Quality of Service (QOS), which are efficient in terms of saving time and money. Therefore, utilization of these services by enterprises for improving customer services by digitally managing transactional information is expected to be another factor propelling growth of the market.

Increasing usage of internet services along with adoption of new technologies are driving factors for growth of the market

Growing adoption of 3G and 4G long-term evolution (LTE) wireless networks are responsible for increasing number of internet users. Thus, growing number of internet users will proportionally increase the IP data traffic. For instance, according to Coherent Market Insights, in 2016, 96,054 PB IP data traffic was generated per month and is projected to reach 278,108 PB IP data traffic by 2021, globally. Thus the demand of digitally delivered services will grow along with the increasing adoption of advance technologies by the users. As these services improves the quality of service for the end users those who are utilizing the internet related services in their routines. Moreover, the demand of digitally delivered services also increase because it provide a secure and flexible platform for the online communication. Therefore, increase in usage of internet services will be one of the factor that help fuelling the growth of the global digitally delivered services market.

Growing e-commerce industry is expected to aid in growth of the market

Growing e-commerce industry is expected to aid in growth of the digitally delivered services market. For example, according to India Brand Equity Foundation Organization, in 2016, e-commerce industry in India, generated revenue of US$ 15 billion and is projected to reach US$ 188 billion by 2025. Digitally delivered services offers dynamic content to the users, which helps e-commerce companies to strength their footprint in the market by catering to end-users from across the globe that help in maximising sales and also improve the ROI. Therefore, digitally delivered service will provide a growth opportunity for the e-commerce companies.

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