DIGITAL SIGNAGE MARKET ANALYSIS

Market Challenges And Opportunities

Global Digital Signage Market: Drivers

Increasing Demand for Customized Digital Signage Solutions from Different Sectors

Digital signage provides digital contents, design collaterals, creative advertising, and several other services that leads to adoption of digital signage technology in various applications in sectors such as hospitality, healthcare, education, corporate, banking, transportation, retail, and entertainment.

Healthcare sector is one of the prominent end-use industries of digital signage solutions with the growing technological penetration. Moreover, considering the demand for interactive digital advertising, the digital signage is progressing rapidly and witnessing growth which is expected to boost the market.

Furthermore, medical institutes and hospitals that prioritize cost savings and patient satisfaction uses healthcare digital signage to reduce perceived wait time by showcasing health news, videos, and trivia in the waiting room, improve revenue & brand awareness by advertising events & services, and to keep employees’ updates, empowered & engaged by displaying performance information & new policies.

Increasing Demand for 4k Digital Signage

Rising demand for 4K digital signage display with the embedded software and media player as it offers customers an affordable Ultra HD digital signage solution is expected to drive the market growth. The customers can deploy, manage, and schedule digital signage displays to deliver the right message at right time to the right audience. Furthermore, growing demand for DisplayPort is increased, owing to displays with higher resolution and 4K digital signage solutions, along with smaller devices with flexible connectivity.

Rising consumers income leads to increasing purchasing power, and this is expecetd to drive the market growth. The 4K displays are increasingly adopted by the public-display and professional-monitor owing to the improved image features. Moreover, sub-pixel rendering technology is another factor responsible for growing demand for 4K display technology. The sub-pixel rendering technology is used in commercial production of LCDs and active-matrix organic light- emitting diode (AMOLED).

Global Digital Signage Market: Opportunities

Advancement in the Digital Signage Technology Solution

Benefits offered by digital signage solutions such as effective content, collateral design, and impactful marketing & advertisement leads to increased adoption of digital signage. Growing demand for digital signage across various application verticals such as government, healthcare, hospitality, retail, and transportation is expected to drive the market growth. Digital signage is expected to comprise various features such as interactive media, augmented reality (AR), artificial intelligence, and data analysis in the near future.

Global Digital Signage Market: Restraints

High Initial Investments

High installation cost of digital signage is one of the significant barriers across the application verticals of digital signage solutions. High initial investment associated to the digital signage solutions along with the advanced technology and supportive hardware & software requirements are limiting the adoption of digital signage, particularly in the small & medium-sized retail sector. The initial cost of digital signage is high for small & medium organizations, mainly when it adds to the operating expenditure. The installation of the digital signage system is affordable to the large enterprises, however, for small and mid-sized businesses, the solution imposes several complications including deployment, installation, and maintenance, resulting into an expensive marketing solution.