DIGITAL PRINTING MARKET ANALYSIS

Digital Printing MarketSize and Trends

The global digital printing market size was valued at US$ 27.35 Billion in 2022 and is anticipated to witness a compound annual growth rate (CAGR) of 18% from 2023 to 2030. The growing preference of consumers for high-quality textile printing is expected to drive growth of the global digital printing market during the forecast period. The digital printing market is driven by a number of factors, such as increasing consumer demand for customized products, technological advancements, rising e-commerce adoption, and increased marketing & advertising expenditures. A rise in demand for personalized products such as customized phone cases, mugs, and t-shirts is also driving the market growth. 

Figure 1: Global Digital Printing Market Share (%), By Region, 2022

Global Digital Printing Market Trends:

Growing demand from packaging industry is trending the market

The packaging industry offers large scope for implementation of digital printing. Various packaging technologies and methods are used to serve demands for various products for particular type of brands deploying different technologies of printing. Some of the packaging industries including labels, cartons, rigid plastic packaging, metal packaging, flexible packaging, and corrugated packaging. The demand for digital printing is thus increasing in these industries with rise in growth of the overall packaging industry. This trend is further likely to continue in the global digital printing market over the forecast period.

Technological advancements is another trend in the market

Market players are making use of advanced technologies such as IoT, Artificial Intelligence, data analytics, machine learning, and more. These technological developments have largely impacted services. Large-volume printing orders are benefiting from greater print customization due to transformation in digital printing. Thus, this trend is further expected to support growth of the global digital printing market over the forecast period.