DIGITAL PRINTING MARKET ANALYSIS

Market Challenges And Opportunities

• High cost and system errors
• Stringent regulations by governments and high competition    

Global Digital Printing Market Drivers:

Increasing use in highly customized labels to fuel the market growth

Major consumer-oriented manufacturers are inclining toward customized packaging in order to enhance shelf-visibility, which further helps to attract customers. As a result, the digital printing adoption is increasing rapidly all over the world. For instance, Coca-Cola, the beverage company had been an early adopter of such technology. The company also launched several campaigns based on highly-customized labels that are digitally printed. The demand for customized digital prints wrapped on glass fronts of commercial buildings is increasing. This factor is thus anticipated to boost growth of the global digital printing market over the forecast period.

High demand from textile and packaging industries to boost the market pace

Product packaging is an important aspect in marketing. It offers information about the product standard and quality. Due to this, several manufacturers are seeking attractive product packaging to boost sales. Using high-quality graphics on substrates such as plastic films, textiles, and release lines allows to create attractive packaging. For this digital printers offer advantages such as UV-cured printing. Thus, use of advanced printing technology is increasing in industries such as fabric printing and packaging. This factor is further projected to augment growth of the global digital printing market during the forecast period.

Global Digital Printing Market Opportunities:

Rise in demand from in-plant market is expected to offer multiple opportunities in the global digital printing market over the forecast period. In-plant market is an in-house document reproduction sector that caters the demands of its main organization be it a government agency, corporation, university, or any other vertical. In-plant printing offers various printing and related services. The main function of this method is to serve the parent organization, however more than 50% of in-plants are also known to insource print jobs from outside for funding equipment purchases. Thus, this factor is likely to create multiple opportunities in the global market.

Increasing growth of e-commerce industry to generate multiple opportunities in the global digital printing market over the forecast period. Several e-commerce products are making use of digital printing and with increasing growth of this industry, the demand for digital printing is likely to increase. Young shoppers largely prefer e-commerce in retail format, as this population is more inclined toward online shopping through various mediums. E-commerce industry is thus rapidly expanding all over the world. As a result, the need for digital printing will increase in the coming years significantly. This is further likely to create growth opportunities in the global digital printing market over the forecast period.

Global Digital Printing Market Restraints:

High cost and system errors to impede the market growth

Digital printing systems are at risk of errors. Along with this, the investment cost involved in digital printing is significantly high compared to conventional printing. The cost comprises purchase price and installation costs, support and maintenance costs, and the cost of ink and other consumables. Moreover, installing and maintaining digital printers is of high cost. This factor is thus expected to hinder adoption of digital printing, which in turn is likely to impede growth of the market in the coming future.

Stringent regulations by governments and high competition to limit the market growth

Growing competition among market players and stringent government regulations regarding environmental safety are anticipated to hinder growth of the global digital printing market over the forecast period. Several times, e-waste and ink disposal create environmental concerns. Along with this, the lack of suitable standardization system as well as unfavorable taxation policies are also acting as constrain in growth of the market. However, with increasing focus of market players on developing products that adhere to government regulation is expected to support growth of the global digital printing market over the forecast period.