DIGITAL PREGNANCY TEST KITS MARKET ANALYSIS
High price point as compared to alternative pregnancy test kits is expected to restrain growth of the digital pregnancy test kits market
Advanced devices such as digital pregnancy test kits are sold at higher prices in comparison with alternative options. Women in emerging economies such as India, China, and Brazil refrain from using these kits due to its relatively high prices. The cost of basic versions of digital pregnancy kits in the U.S., accounts for over US$ 10 and advanced versions rise up to around US$ 20 or more. These kits allow for conduction of around 2-3 tests alone. Therefore, one test costs for between US$ 5-15. However, one conventional pregnancy test strip costs less than US$ 1. In India, digital kits start from upwards of US$ 15 whereas one conventional pregnancy test strip cost less than US$ 1.
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