DIGITAL MARKETING SOFTWARE MARKET ANALYSIS

Regional Analysis

North America market is expected to lead the global digital marketing software market during the forecast period (2017 – 2025), owing to increasing adoption of social media. Social media expands customer base by increasing the efficiency of digital marketing tools, including SEO and SEM, building natural links, generating traffic, and other activities such as videos, images, and content sharing along with paid social media advertising. According to Coherent Market Insights’ analysis, as of 2017, the global spending on social media is estimated to account for over US$ 32 billion, from which the U.S. individually holds over 40% of market share and accounted for 16% of the global digital advertisement spending. The global spending on social media is expected to increase, in turn, boosting growth of the market for digital marketing software over the forecast period.