DIGITAL MARKETING SOFTWARE MARKET ANALYSIS

Market Challenges And Opportunities

Increasing presence of social media and social advertising and growing dependence on internet and broadband connection are responsible for driving growth of the digital marketing software market.

Growing adoption of mobile phones is increasing the scope for mobile advertising, in turn expected to drive growth of the market for digital marketing software in the near future. Growing requirement for services on demand at anytime and anywhere, mobile advertising is very powerful tool for effective communication to grab attention of consumers at an appropriate time when they would most likely be ready to buy the product. This in turn, helps increase sales and traffic. For instance, according to Coherent Market Insights’ Analysis, as of 2017, over 55% of traffic on LinkedIn is estimated to be generated using mobile phones and over 80% of revenue on Twitter is generated through mobile advertising. Mobile advertising consists of SMS & MMS advertising, mobile web, mobile video & television, and several online advertising channels, which are increasingly being used, in turn boosting market growth.