DIGITAL LENDING MARKET ANALYSIS

Digital Lending Market Size and Trends

Global digital lending market is estimated to be valued at US$ 15.89 Bn in 2024 and is expected to reach US$ 34.13 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 11.5% from 2024 to 2031.

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Rising adoption of digital lending platforms for personal loans, business loans, and other financial services can drive the market growth. Consumers find digital lending platforms more convenient and easy to use as compared to traditional options as these provide faster loan approval and disbursals. These platforms help financial institutions to improve their credit underwriting and risk management.

Using advanced analytics helps understand customer risk better. By investing more in artificial intelligence and machine learning, online lending platforms are likely to become even more popular. Innovative businesses are leveraging these platforms to access credit and fulfill their financial needs easily.

Increased adoption of smartphones and internet connectivity

Due to rapid growth of smartphone users and internet connectivity across both developed and developing economies, there has been huge demand for digital lending services. The number of people accessing the internet through their smartphones has increased exponentially in the last 5 years alone. Smartphones have become more affordable and even basic models are capable of running various lending applications. This has allowed millions of individuals who previously did not have access to formal banking to now avail quick and easy loans on their phones.

The widespread availability of high-speed 4G networks boosts adoption of digital lending. People can now apply for loans from the convenience of their homes or workplaces without having to physically visit a bank branch. This is a huge advantage for customers who need emergency funds for unexpected expenses. Lenders too have benefited from this digital transformation as it allows them to reach out to a much larger customer base at lower acquisition costs compared to traditional channels. 

With rising aspirations and changing lifestyles, there is a rising requirement for more customized and specialized financial solutions catering to diverse needs. Needs which were previously fulfilled through informal avenues or not addressed at all. Therigidity of traditional banks in terms of eligibility, documentation and turnaround times does not permit them to offer differentiated products at large scale. However, digital lending platforms have stepped in to fill this void with new-age solutions.

There has been huge demand for small-ticket personal loans for purposes like funding hobbies, one-time expenses, vacations and others.  Millennials want instant credit solutions to shop online without having to use savings. New businesses need working capital or inventory funding at short notice to cater to spikes in demand. Digital lenders have designed loan programs tailored for each segment after thoroughly understanding their profile and risk appetite. Furthermore, their use of alternate data sets and new-age analytical models have enabled approval of loans to customers who would otherwise be rejected by banks. This shift towards a more inclusive and customized model of lending is driving the market growth.