Digestive Health Products MarketSize and Trends
Global digestive health market size is estimated to be valued at US$ 52.47 Bn in 2023 and is projected to reach US$ 92.27 Bn by 2030, exhibiting a compound annual growth rate (CAGR) of 8.4% during the forecast period 2023-2030.
Figure 2. Global Digestive Health Market Share (%), By Product Type, 2023
Global Digestive Health Market Trends
- Increasing focus on gut microbiome: The role of the gut microbiome in digestive health has gained significant attention. Research continues to uncover the intricate relationship between gut bacteria, digestive disorders, and overall well-being. There is a growing emphasis on developing products and therapies that target the gut microbiome to promote a healthy digestive system.
- Demand for natural and clean label products: Consumers are increasingly seeking natural and clean label products in the digestive health market. They prefer products that are free from artificial additives, preservatives, and genetically modified ingredients. Manufacturers are responding to this demand by offering natural and organic digestive health products that align with clean label trends.
- Expansion of probiotics and fermented foods: Probiotics are widely recognized for their beneficial effects on digestive health. The market for probiotics is expanding, with a focus on developing strains with specific health benefits and improved efficacy. Fermented foods and beverages, which naturally contain probiotics, are gaining popularity as consumers look for convenient and tasty ways to support their digestive health.
- Rising interest in plant-based diets: Plant-based diets are becoming increasingly popular due to their perceived health and environmental benefits. These diets, rich in fruits, vegetables, legumes, and whole grains, offer fiber and phytonutrients that promote digestive health. As a result, there is a growing market for plant-based digestive health products, including supplements, functional foods, and beverages.
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