DIETARY SUPPLEMENTS MARKET ANALYSIS

Regional Analysis

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North America has established itself as the dominant region in the global dietary supplements market with 36.3% of the market share in 2024. The large market size and strong industry presence has enabled North American countries, especially the U.S., to continuously attract major global players to set up production and R&D facilities. Moreover, factors such as growing health consciousness, busy lifestyles, and aging population have fuelled the demand for supplements over decades. With high disposable incomes, consumers in the region are willing to spend on supplements for specialized needs such as sports nutrition and weight management.

However, the Asia Pacific region is emerging as the fastest growing market for dietary supplements globally. The improving economic conditions and rising middle class populations in countries like China, India, Japan, and South Korea have increased the scope for premium health products in the region. Local manufacturers are enhancing their product offerings to cater to the increasing demand from health-savvy consumers. Simultaneously, exports of supplements from the region have been steadily rising over the years as producers eye opportunities in international markets.