The global dietary supplements market is estimated to be valued at USD 196.12 Bn in 2025 and is expected to reach USD 342.92 Bn by 2032, growing at a compound annual growth rate (CAGR) of 8.3% from 2025 to 2032.
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The dietary supplements industry has seen steady growth over the past decade driven by increasing health consciousness among consumers. Rising prevalence of lifestyle diseases such as diabetes, obesity, and cardiovascular issues has also fuelled greater adoption of dietary supplements. Consumers have started taking dietary supplements as a preventive healthcare measure to offset deficiencies that lack of nutrients in regular diet can cause. Growing awareness regarding benefits of dietary ingredients like vitamins, minerals, plant extracts, and probiotics is further supporting the market expansion. Innovations with product offerings catering to specific health needs of consumers also provides opportunities for supplement companies to attain strong footprint in this continuously evolving market landscape.
Global Aging Population
As life expectancy increases across the world, the elderly population over 65 years of age is growing at a faster rate. According to United Nations estimates in 2020, there were about 703 million people aged 65 years or over in 2019 and their number is projected to double to nearly 1.5 billion in 2050. The dietary needs and nutrient requirements of an aging population are quite different from young adults. With advancing age, nutrition absorption, and utilization abilities decline in the human body. This makes elderly more prone to deficiency of important vitamins, minerals, proteins, and other nutrients. Dietary supplements can help overcome nutrient deficiencies and maintain optimal health and quality of life for aging population. Many older adults regularly consume supplements like calcium, vitamin D, omega-3 fatty acids, probiotics, collagen peptides, etc. to address specific age-related health conditions.
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