Stringent regulations around the world regarding the approval and marketing of supplements has made the regulatory environment complex for brands to navigate. Further, the presence of counterfeit products circulating in the market pose safety issues. The increasing consumer awareness around health and wellness has also raised the quality and manufacturing standards for supplements. Meeting these evolving standards and gaining consumer trust for quality through clinical trials becomes a challenge.
Opportunities: Rising health consciousness and increasing focus on preventive healthcare
The rising health consciousness and increasing focus on preventive healthcare is driving more consumers towards dietary supplements. Additionally, the growing elderly population world who rely more on supplements also works as a favorable demography. Further, innovations in delivery systems, ingredients and formulations allow brands to cater to diverse and emerging consumer needs within different regions and age groups.
Dietary Supplements Market Report Snapshots
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