DIETARY SUPPLEMENTS MARKET ANALYSIS

Dietary Supplements Market, By Ingredient (Vitamins, Botanicals, Minerals, Protein & Amino Acids, Fibers & Specialty Carbohydrates, Omega Fatty Acids, and Others), By Form (Tablets, Powders, Liquids, and Others), By Application (Weight Loss, Sports Nutrition, General Wellbeing, Immune and Digestive Health, Bone and Joint Health, Heart Health, and Others), By End-user (Men, Women, Senior Citizens, and Others), Distribution Channel (Online and Offline (Hypermarkets/Supermarkets, Pharmacies/Drugstores, Specialty Stores, Practitioners, Others), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)

Published In : Apr 2024
Code : CMI3670
Pages :120
Formats :
Excel and PDF
Industry : Food and Beverages

Challenges: Stringent regulations around the world regarding the approval and marketing of supplements

Stringent regulations around the world regarding the approval and marketing of supplements has made the regulatory environment complex for brands to navigate. Further, the presence of counterfeit products circulating in the market pose safety issues. The increasing consumer awareness around health and wellness has also raised the quality and manufacturing standards for supplements. Meeting these evolving standards and gaining consumer trust for quality through clinical trials becomes a challenge.

Opportunities: Rising health consciousness and increasing focus on preventive healthcare

The rising health consciousness and increasing focus on preventive healthcare is driving more consumers towards dietary supplements. Additionally, the growing elderly population world who rely more on supplements also works as a favorable demography. Further, innovations in delivery systems, ingredients and formulations allow brands to cater to diverse and emerging consumer needs within different regions and age groups.