DIETARY SUPPLEMENTS MARKET ANALYSIS

Market Concentration and Competitive Landscape

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In today's fast-paced world with changing lifestyles, people are becoming increasingly health conscious. High stress levels, long working hours, and irregular eating patterns have disrupted natural nutrition intake for many individuals. At the same time, consumers are better informed about links between diet and various diseases. More focus on preventive healthcare and proactive management of chronic conditions like diabetes, heart disease, and obesity is being seen. People want to supplement their diets with specialized formulations targeting specific organs, bodily functions or metabolic activities. Growing health consciousness and emphasis on wellness has been a key driver for various sectors including organic foods, fitness activities, and dietary supplements. Many view supplements as convenient and effective tools to fill gaps in daily nutrition, boost immunity, aid weight management, and improve overall wellbeing. Rising affinity towards healthy living is likely to boost the global market for supplements containing vitamins, minerals, herbs, botanicals, enzymes, amino acids, and other ingredients.