Diaper Market, By Product Type (Adult (Tab Style, Briefs and Pads & Liners), Baby (Regular Diapers, Diaper Pants, Training Pants, Baby Diaper Liners, and Others), By End User (Men, Women, and Babies), By Distribution Channel (Hypermarkets & Supermarkets, Pharmacy Stores, Online Channels), and By Region (North America, Latin America, Asia Pacific, Europe, and Middle East & Africa)

Published In : Apr 2023

Code : CMI3095

Pages :312

Formats :

Excel and PDF

Industry : Consumer Goods

Diaper MarketSize and Trends

The global diaper market was valued at US$ 86.1 billion in 2022 and is expected to register a CAGR of 8.5% in terms of revenue, over the forecast period (2023 – 2030), to reach US$ 165.1 billion by 2030. Since the invention of the first disposable diapers, when parents used cloth diapers instead of other conventional and unusual methods that were hazardous, unsanitary, and harmful to infants, diapers have advanced. Diaper materials have evolved over the last ten years, from washable cotton fabric to modern disposable diapers. Modern diapers have significantly reduced the burden on parents, especially working mothers. The forecast period is expected to witness an increase in demand for baby diapers due to an increase in the number of working parents, increased concerns about infant health, and improved knowledge of baby diapers. Furthermore, higher consumer spending and a higher standard of living would create a slew of new opportunities for the global baby diaper industry by forecast period.

Market Trends

Among product type, baby diaper segment held the dominant position in the global diaper market in 2022 The baby diaper segment includes regular diapers, diaper pants, training pants, youth pants, baby diaper liners, and other products such as swimming pants, baby changing mats, etc. Furthermore, adult diapers segment is expected to be fastest growing segment during the forecast period. This owes to the rising geriatric population across the globe, due to which demand for adult diapers is expected to increase in the upcoming years.

By Distribution channel, hypermarkets & supermarkets accounted the largest market share of global diaper market with 61.70% in 2022. Hypermarkets and supermarkets are the largest distribution channel for diapers, accounting for these majority of sales. These stores typically offer a wide range of diaper brands and sizes, making them a convenient choice for consumers.

Online channels are expected to account for a significant market share over the forecast period owing to increasing number of parenting websites, baby blogs, and online advertising by manufacturers among others. Rising consumer preference towards online shopping is also expected to provide lucrative opportunities for diaper manufacturers. In September 2018, Ontex Group launched ‘healthy’ nappies, which were made available through an online subscription and were delivered to the customer’s address at an affordable price.