DIAPER MARKET ANALYSIS

Market News

Global Diaper Market – Recent Developments

• In September 2018, The Procter & Gamble Company and Drylock Technologies NV entered a global cross-license agreement to expand their intellectual property rights into the ‘Channel’ technology. The ‘Channel’ technology is used to enhance performance of absorbent hygiene products such as baby care taped diapers and pants as well as adult incontinence diapers and pants. Procter & Gamble operates through five industry-based Sector Business Units or SBUs: Baby, Feminine and Family Care; Beauty; Health Care; Grooming; and Fabric and Home Care. We manage our 10 product categories within these SBUs.
• In May 2020, Kimberly-Clark declared the acquisition of Indonesia diaper brand called Softex, with USD 1.2 billion. Kimberly-Clark Corporation is a global health and hygiene company that manufactures and provides consumer products. The company's products include diapers, tissues, paper towels, incontinence care products, surgical gowns, and disposable face masks. Kimberly-Clark's products are sold in countries around the world.
• In 2020, Eco by Naty, a Sweden-based eco-friendly diaper brand, launched a range of plant-based diapers made from sustainable materials such as cornstarch and wood pulp. Eco by Naty is an online retail company that specializes in the eco-friendly segment. Its products include wet wipes, diapers, skincare, tampons, and more. The company also offers customer service and complimentary services such as shipping and returns.
• In 2021, Merries, a Japan-based diaper brand, launched a new line of diapers with a triple layer air-through design that helps to reduce skin irritation and keep babies dry. One of the leading companies, KAO Corporation launched Merries brand diapers in 1983, and since then through today, have continued to pursue gentle on the skin and high-quality products.