DIABETIC FOOTWEAR MARKET ANALYSIS

The high cost of customized diabetic footwear is a major factor restraining the growth of the global diabetic footwear market. Customized diabetic shoes are essential for people with diabetes as they are designed especially for each individual based on their foot structure, pressure points and abnormal foot shapes caused by diabetes. However, the process of customization increases the cost of manufacturing significantly. Custom shoes require specialized molds of individual feet which have to be prepared by a certified pedorthist or footwear specialist. The mold preparation, extra padding and additional modifications push the prices up. For example, a basic pair of customized diabetic shoes on an average costs between USD400 to USD800 in the United States whereas regular non-specialized casual shoes are available for less than USD100.

Market Opportunities: Emerging markets in Asia Pacific and Latin America

The emerging markets in Asia Pacific and Latin America possess huge potential for growth in the global diabetic footwear market. These regions are witnessing rising health awareness combined with rapidly growing middle-class populations that are willing to spend more on managing chronic diseases like diabetes.

The footwear industry in these emerging markets has responded proactively to cater to this demand. Local manufacturers have invested in extensive research and development to roll out fashionable yet therapeutic ranges. International brands too have amplified their distribution networks within these fast-growing territories. This ensures availability and affordability of diverse styles across various price points. Meanwhile, e-commerce has empowered customers to conveniently shop from home during the pandemic. Enhanced access through multiple convenient channels is helping to popularize diabetic footwear like never before.