Increasing wine consumption across the globe is one of the major driving factors for growth of the market. Increasing inclination of population towards wine consumption in bars, restaurants, night parties, as a form of entertainment is propelling demand for wine from such end users, which in turn is increasing demand for the destemmer machine. For instance, according to the Coherent Market Insights analysis, in 2000, the consumption of wine was 226 hectolitre and it reached to 242 in 2016, worldwide. Therefore, increasing wine consumption across the globe is projected to positively affect growth of the market. Furthermore, increasing disposable income of the consumer is expected to increase the demand for wine, as this drink represents status symbols. For instance, in the U.S., according to the US Bureau of economic analysis, in February 2018, the disposable personal income was US$ 14794.74 billion and it is projected to reach up to US$ 14809.91billion in March 2018. Therefore, the increase in usage of such products for the celebrations, anniversaries, parties, social gatherings, personal moments, and many more which in turn help in fuelling the growth of the market.
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