DESTEMMER MARKET ANALYSIS

Market Challenges And Opportunities

Increasing wine consumption is key factor driving growth of the market

Increasing wine consumption across the globe is one of the major driving factors for growth of the market. Increasing inclination of population towards wine consumption in bars, restaurants, night parties, as a form of entertainment is propelling demand for wine from such end users, which in turn is increasing demand for the destemmer machine. For instance, according to the Coherent Market Insights analysis, in 2000, the consumption of wine was 226 hectolitre and it reached to 242 in 2016, worldwide. Therefore, increasing wine consumption across the globe is projected to positively affect growth of the market. Furthermore, increasing disposable income of the consumer is expected to increase the demand for wine, as this drink represents status symbols. For instance, in the U.S., according to the US Bureau of economic analysis, in February 2018, the disposable personal income was US$ 14794.74 billion and it is projected to reach up to US$ 14809.91billion in March 2018. Therefore, the increase in usage of such products for the celebrations, anniversaries, parties, social gatherings, personal moments, and many more which in turn help in fuelling the growth of the market.

Increasing utilization of wine in the food and beverages is expected to provide growth opportunities for the market

Increasing utilization of wine in the food and beverages products is expected to provide opportunities for growth of the market. High prevalence of cancer is one of the factor which has proportionally increased the usage of wine in the food and beverages, owing to presence of compound called as resveratrol. Furthermore, resveratrol helps in defending the body against bacteria such as Helicobacter pylori and Chlamydia trachomatis. Wine has anti-bacterial and anti-cancerous properties, which can prevent individual from developing risk of cancer. For instance, according to the cancer.gov analysis, in 2016, the total number of cancer case in the U.S. was 1,685,210 and it reached to 1,735,350 in 2017 in which the number of people was died due to the cancer was 609,640. Therefore, in order to reduce the death rate of cancer which inadvertently increases the consumption of grape wine in the food and beverages products is expected to provide the growth opportunity to the market.