Deodorant Market, by Form (Push-up Sticks, Liquid Roll-ons, and Body Sprays), by Pricing (Premium, Mid-priced, and Low-priced), by Distribution Channels (Hypermarket & Supermarkets, Specialty Stores, Convenience Stores, Online Stores, and Others (Departmental Stores, and Others)), and by Region (North America, South America, Europe, Asia Pacific, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022-2028
Rising awareness among customers about organic deodorant is expected to boost growth of the global deodorant market, owing to the various benefits offered by organic deodorant. For instance, organic deodorant contains natural ingredients that helps in improving skin health, and are aluminum-free, among others.
Moreover, deodorant is a cheaper substitute for perfumes and fragrances, which prevent odor. This is another factor, which is expected to drive growth of the global deodorant market.
However, increase use of deodorants is expected to be harmful to the body. For instance, excessive spraying of deodorants can cause allergic skin reactions and breathing difficulties, among other side effects. This factors are expected to hamper growth of the global deodorant market during the forecast period.