DEODORANT AND ANTIPERSPIRANT MARKET ANALYSIS

Deodorant And Antiperspirant MarketSize and Trends

Global deodorant and antiperspirant market was valued at US$ 30.51 Billion in 2022, exhibiting a CAGR of 6.4% in terms of revenue, over the forecast period (2023 to 2030) to reach US$ 50.28 Bn by 2030.

COVID-19 Impact on Global Deodorant and Antiperspirant Market

COVID-19 outbreak affected the  global deodorant and antiperspirant market growth negatively. Deodorant is a personal care hygiene product that helps to stop bacterial growth on the skin, and keeps it fresh. During the pandemic, deodorant was not considered as a necessary product, and therefore, demand for deodorants was decreased during the pandemic. The COVID-19 pandemic forced countries to impose lockdown that led todisruption i in the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of labour, logistic issue, and disrupted raw material supply.

 Global Deodorant and Antiperspirant Market- Trends

Increasing Premium Personal Care Products in Mexico I

Increasing premium personal care products across Mexico is an expected to drive the market growth. For instance, Brazil is one of the largest consumers of deodorants in the world, where men’s deodorant segment accounts for the largest share in Brazil deodorant and antiperspirant market. Brazilian men often use deodorant as a substitute for perfumes and aftershave products due to the affordable prices of deodorants as compared to perfumes.