DEODORANT AND ANTIPERSPIRANT MARKET ANALYSIS

Market News

Global Deodorant and Antiperspirant Market- Key Developments

• In July 2020, Procter & Gamble announced the launch of Paper Tube Packaging for Select Deodorants
• In November 2020, Hindustan Unilever launched a new brand in the natural segment named Nature Protect. After beauty, hair, and skin care, this will be the fourth brand in herbal portfolio, or HUL’s naturals that targets home care. Experts claim that HUL is filling "white spaces," focusing on regions where there is strong consumer momentum.
• In February 2021, Henkel extended its partnership with Quad Industries for accelerating printed electronics solutions. The development of their strategic partnership will deliver support and capacities for prototyping with printed electronics solutions and technological value creation across many industries