DEODORANT AND ANTIPERSPIRANT MARKET ANALYSIS

Market Challenges And Opportunities

Global Deodorant and Antiperspirant Market- Drivers

• Growing Awareness Regarding Personal Hygiene

Growing awareness regarding personal hygiene and increasing disposable income of consumers are expected to drive the global deodorant and antiperspirant market growth. Moreover, rapid urbanization and increasing launch of innovative products by key players to cater to growing demand is also expected to drive the market growth.  For instance, in 2021, Henkel extended its partnership with Quad Industries to hasten printed electronics solutions. Through this partnership, both companies will deliver support and capacities for prototyping, creating technological value and printed electronics solutions across many industries

• Increasing Demand For Premium Personal Care Products 

Growing young population is driving the market growth. Deodorant and antiperspirant  are the fastest-growing products in terms of demand among youngsters. According to Coherent Market Insights’ analysis, deodorant and antiperspirant accounted for the highest sale in the fragrances category, due to benefits such as anti-bacterial protection and long-lasting freshness. The market for personal grooming products such as perfumes is experiencing tremendous growth on the account of  increasing young population and  growing popularity of these products around the globe.

Global Deodorant and Antiperspirant Market- Restraints

Growing environmental concerns is a major factor hindering

Growing environmental concerns is a major factor hindering the market growth. The recyclability issues associated with plastic packaging materials as plastic do not degrade easily leads to deposition of the plastic on landfills, and this has adverse effect on terrestrial as well as aquatic species.

Global Deodorant and Antiperspirant Market- Opportunities

Surging Demand for Pocket Based Deodorant

This new technology provides better the quality of scent with a long- continuing impact and helped the consumer to stay fresh indeed on sticky days. Thus, surging demand for fund grounded deodorant will produce multitudinous openings for the request growth during the cast period.