Dental Floss MarketSize and Trends
Market Statistics:
The global dental floss market was valued at US$ 588.7 Mn in 2021 and is forecast to reach a value of US$ 732.5 Mn by 2028 at a CAGR of 4.3% between 2022 and 2028.
North America held dominant position in the global dental floss market in 2021, accounting for 38.5% share in terms of volume, followed by Europe and Asia Pacific, respectively.
Figure 1. Global Dental Floss Market Share (%), by Region, 2022
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Market Trends/Key Takeaways:
- High demand for dental/oral care products, such as dental floss, is expected to boost growth of the global dental floss market. For instance, in August 2021, Waterpik introduced Waterpik Sonic-Fusion 2.0, a flossing toothbrush. With upgraded features developed based on consumer feedback, Sonic-Fusion 2.0 combines power of sonic brushing with the proven effectiveness of the Waterpik Water Flosser, so users can brush and floss at the same time.
- Introduction of novel products by market players is expected to propel growth of the global dental floss market. For instance, in December 2019, BURST Oral Care released a new black dental floss containing proprietary technology that expands on contact with saliva, giving user more surface area for a deeper clean.