DENTAL FLOSS MARKET ANALYSIS

Dental Floss MarketSize and Trends

Market Statistics:

The global dental floss market was valued at US$ 588.7 Mn in 2021 and is forecast to reach a value of US$ 732.5 Mn by 2028 at a CAGR of 4.3% between 2022 and 2028.

North America held dominant position in the global dental floss market in 2021, accounting for 38.5% share in terms of volume, followed by Europe and Asia Pacific, respectively.

Figure 1. Global Dental Floss Market Share (%), by Region, 2022

Market Trends/Key Takeaways:

1. High demand for dental/oral care products, such as dental floss, is expected to boost growth of the global dental floss market. For instance, in August 2021, Waterpik introduced Waterpik Sonic-Fusion 2.0, a flossing toothbrush. With upgraded features developed based on consumer feedback, Sonic-Fusion 2.0 combines power of sonic brushing with the proven effectiveness of the Waterpik Water Flosser, so users can brush and floss at the same time.
2. Introduction of novel products by market players is expected to propel growth of the global dental floss market. For instance, in December 2019, BURST Oral Care released a new black dental floss containing proprietary technology that expands on contact with saliva, giving user more surface area for a deeper clean.