DENTAL FLOSS MARKET ANALYSIS

Market Challenges And Opportunities

Market Drivers:

1. Increasing prevalence of periodontal diseases across the globe is expected to augment growth of the global dental floss market over the forecast period. Periodontal diseases are mainly the result of infections and inflammation of the gums and bone that surround and support the teeth. For instance, according to the National Center for Biotechnology Information (NCBI), a branch of the National Institutes of Health (NIH), periodontal diseases are prevalent both in developed and developing countries and affect around 20 to 50% of global population.
2. Rising awareness among people about the benefits of oral hygiene is expected to fuel growth of the global dental floss market during the forecast period. For instance, the American Dental Association (ADA) spreads awareness among US citizens about the benefits of oral hygiene. The American Dental Association (ADA) recommends flossing the teeth every day to improve oral health and prevent gum disease, tooth decay, and more.

Market Restraints:

1. Availability of alternatives such as floss picks is expected to hamper the growth of the global dental floss market. For instance, floss picks have several advantages over traditional floss and toothpicks, including ease of use, convenience offered while flossing the teeth with braces, and thorough cleaning. As a result, consumer trends have shifted from traditional floss or toothpick to floss picks, which in turn has increased the demand for floss picks.
2. Lack of awareness about oral hygiene is expected to hinder growth of the global dental floss market. Oral diseases are considered as the public health problem due to increased prevalence with a significant social impact. Many diseases show their first appearance through oral signs and symptoms and they remain unchanged or untreated because of this missing awareness.

Market Opportunities:

1. Increase in use of dental floss by adults and children is expected to offer substantial growth opportunities for players in the global dental floss market. Dental floss is essential in order to prevent cavities and plaque build-up. For instance, with the increasing awareness about dental care products/practices, people worldwide are actively engaged in dental care practices such as brushing twice and flossing once in a day.
2. Increase in geriatric population around the world is expected to provide significant growth opportunities for players in the global dental floss market. Worldwide, the population aged 65 and over is growing faster than all other age groups. For instance, according to the Centers for Disease Control and Prevention (CDC), periodontal disease increases with age, 70.1% of adults 65 years and older have periodontal disease.