DENTAL BRACES MARKET ANALYSIS

Regional Analysis

Regional Insights

On the basis of region, the global dental braces market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. North America is expected to hold dominant position in the market during the forecast period, owing to increasing number of orthodontic procedures due to malocclusions. According to a study published in the Journal of American Dental Association, around 1,875 children per 100,000 children the in U.S. face malocclusion. According to a survey published by the American Association of Orthodontists (AAO) in 2013, it was observed that the number of adult patients undergoing orthodontics surgery has increased to 14% in a two-year period of study (2010-2012). Over 4.6 million orthodontic procedures were performed during study period for patients below 17 years of age and including all the other age groups, this number increased to 5.8 million in 2012. Europe is the second most important region after North America for dental braces. For instance, according to a report by the Oral Health Platform of European Union, 2012, 27 European countries, together, accounted for around US$ 97 billion expenditure on oral care, which is one of the highest expenditure in the world. Asia Pacific region is expected to witness significant growth in the dental braces market due to rising disposable income and awareness about oral health and orofacial appearance. Moreover, dental tourism is another important factor driving growth of the dental braces market in this region due to cost advantage offered by this region, as compared to other regions. According to a report by the Indian Brand Equity Foundation (IBEF), medical tourism (dental tourism is part of medical tourism) is expected to grow to US$ 9.0 billion by 2020.