Launch of new products by key market players
Key market players are focused on organic growth strategies such as new product launches which is further anticipated to strengthen the growth of the delivery beds market over the forecasted period. For instance, on February 09, 2023, Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading furniture solutions brand, launched a unique healthcare birthing bed– ‘Solace’. The Solace Bed is an unique concept that allows for easy movement and alternating between different postures during the Labour, Delivery, Recovery, and Postpartum (LDRP) process. Godrej Interio's new range addresses the need to make birthing healthy for both the mother and carer. Currently, the brand generates more than 13% of institutional revenue from the healthcare industry and provides furniture solutions to over 100 hospitals and healthcare institutions across the country.
Market Drivers
Rise In The Birthrate
Rise in the birth rate is the major factor driving the growth of the global delivery beds market over the forecasted period. For instance, according to U.S. Department of Health and Human Services 2023 report, in 2021, 3,664,292 births were registered in the U.S., a 1% increase over 2020. The overall fertility rate increased by 1% between 2020 and 2021, reaching 56.3 births per 1,000 women aged 15-44. Between 2020 and 2021, the birth rate for females aged 15 to 19 fell by 7%. In 2021, the total fertility rate increased by 1% to 1,664 births per 1,000 women. Prenatal care beginning in the first trimester increased to 78.3% in 2021, with cesarean delivery increasing to 32.1%.
Global Delivery Beds Market: Restraint
Lack of Services in Underdeveloped Regions
Lack of skilled healthcare professionals and labor services in underdeveloped regions such as Africa and Middle East is expected to hamper the market development over the analysis period. According to news published by The Ghanaian Standard on March 17, 2023, pregnant women in Buli, a community in the Wa West District, have expressed dissatisfaction with the community's Community-based Health Planning and Services (CHPS) facility due to a lack of delivery beds. They claim that a lack of beds and a poor state of the delivery room have hampered their access to skilled delivery services.
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