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North America has been the largest and most dominant regional market for defibrillators globally and is anticipated to hold 42.9% of the market share in 2024. The region enjoys a strong presence of major industry players with huge investments in R&D and manufacturing facilities. Most of the world's top defibrillator companies such as Medtronic, Boston Scientific, and Abbott Laboratories are headquartered in the U.S., giving them a major competitive advantage. With an advanced healthcare infrastructure and higher healthcare spending, there is considerable demand for premium and technologically-advanced defibrillator devices in the region. The costs of devices in North America are also generally higher compared to other regions due to strong Intellectual property (IP) protection and brand premiumization strategies of players.
The Asia Pacific region, especially China and India, has emerged as the fastest growing regional market for defibrillators in recent years. Rising medical needs due to large populations and improving economic conditions are driving heavier investments in healthcare infrastructure and services across developing nations. This has boosted the demand for defibrillators across hospitals, public access points, and community centers. At the same time, the region is witnessing steady growth in medical device manufacturing with emerging multinational players setting up production bases to cater to the local and export markets. The low production costs have made Asia Pacific an attractive sourcing destination for defibrillator devices globally and boosted its exports. However, due to minimal IP protection and price sensitive end users in some nations, the average selling prices of devices is relatively lower compared to developed markets.
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