DATA VISUALIZATION TOOLS MARKET ANALYSIS

Regional Analysis

Global Data Visualization Tools Market: Regional Insights

North America had the largest market share in 2022, owing to rising big data and the demand for analytics in the retail industry. North America is a key market for technology-based solutions, and thus, there is rising need for collecting data from multiple sources and compiling it into various data representations, in order to make crucial business choices. North America is expected to have a 33.4 % substantial share in the global data visualization tools market. Data visualization market in the U.S. is expected to witness growth, owing to generating huge amount of data by small and medium-sized businesses (SMEs).

Asia Pacific is also estimated to witness significant growth in the global data visualization tools market over the forecast period. Asia Pacific is experiencing strong adoption of visualization tools, especially standalone visualization software. This increasing demand for visualization platforms in the Asia Pacific region is offering lucrative opportunities for software companies. To leverage these opportunities, several visualization platform corporations such as Tableau Software Inc., Microsoft Corporation are focusing on establishing their presence in the region through partnerships and advancements in visualizations platforms to extend their customer base. Such developments and investments by the companies are boosting the growth of Asia Pacific market.