DATA SCIENCE PLATFORM MARKET ANALYSIS

Key Developments

• In November 2023, Stagwell, a challenger network dedicated to transforming marketing, announced a partnership with Google Cloud, a leading cloud services provider, and SADA, a Google Cloud Premier Partner. This partnership aims to develop generative AI (gen AI) marketing solutions that will enhance the capabilities of Stagwell agencies, client partners, and product development within the Stagwell Marketing Cloud (SMC). The partnership focuses on leveraging data analytics and insights by creating a proprietary Stagwell large language model (LLM) tailored for its clients, productizing data assets via APIs to generate new digital experiences for brands, and maximizing the value of first-party data ecosystems to create new revenue streams using Vertex AI and open-source models.
• In November 2023, AnniQ, a leading data analytics and business intelligence firm, launched a new service aimed at empowering small and medium-sized enterprises (SMEs) through data-driven insights and strategic execution. This innovative offering is designed to help SMEs harness the power of data analytics to enhance their business operations, make informed decisions, and gain a competitive edge in the market. By providing tailored solutions and actionable insights, AnniQ's data analytics service enables SMEs to effectively engage with and utilize data to drive growth, optimize processes, and achieve their strategic objectives.
• In August 2023, Infor Nexus, a supply chain platform that connects over 85,000 brands and suppliers, partnered with DBS Bank, a leading financial institution in Asia, to launch a pre-shipment financing solution aimed at small and medium-sized enterprises (SMEs) within the Infor Nexus ecosystem. This innovative solution leverages historical data from the Infor Nexus platform to provide data-driven lending options, assisting suppliers in meeting their working capital needs before goods are delivered to buyers.
• In May 2023, IBM, a global leader in AI and cloud computing, launched a new AI and data platform called watsonx, designed to help businesses accelerate the use of advanced AI with trusted data, speed, and governance. The platform also introduced GPU-as-a-service, tailored to support AI-intensive workloads, along with an AI dashboard for measuring, tracking, and reporting cloud carbon emissions. With watsonx, IBM provides an AI development studio that offers access to IBM-curated and trained foundation models, open-source models, and a data store for gathering and cleaning training data, enabling businesses to optimize their AI initiatives effectively.