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DATA MONETIZATION MARKET ANALYSIS

Data Monetization Market, By Component (Tools and Services), By Deployment Type (On-premise and Cloud- based), By Organization Size (SMEs and Large Enterprises), By Vertical (Government & Defense, BFSI, IT & Telecom, Healthcare, Retail, Manufacturing, Energy & Utility, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

Leading Companies

Companies covered:

Cisco Systems Inc. (US), Google, Inc., Microsoft, Inc., IBM Corporation, Microsoft, Salesforce.com, inc., Oracle, Infosys Limited, SAP, SAS Institute Inc., Sisense Inc., QlikTech International AB, Domo, Inc., Virtusa Corporation, Accenture, Reltio, Openwave Mobility Inc., Thales Group, Adastra Corporation, Ness Technologies, Inc., NetScout Systems, Inc., Paxata, Inc. and others

North America is expected to account for the largest market share during the forecast period owing to the presence of key players in the region such as Salesforce.com, Inc., Microsoft, IBM Corporation, and Oracle. For instance, in November 2019, Oracle launched cloud native deployment option for Billing and Revenue Management (BRM). The BRM deployment option provides modern solutions to market leaders to quickly monetize 5G, IoT services and future digital models. This cloud native tool helps business organizations to design, test and deploy new services. Organizations can optimize their operations by managing business growth by taking advantage of public and private cloud infrastructure.

Asia Pacific is expected to exhibit highest growth during the forecast period owing to the increasing adoption of big data technologies, artificial intelligence (AI) and IoT technologies in this region. Major economies such as China, Japan, India, Australia, and Singapore are expected to drive high growth of the market in Asia Pacific. For instance, in September 2018, Infosys Limited, an Indian multinational company that provides consulting and outsourcing services announced a partnership with Google Cloud, a platform provided by Google, Inc. Through this partnership, Google Cloud will provide solutions and services to Infosys on Google Cloud Platform (GCP) to digitalize the data supply chain such as Analytics Workbench and will deliver end-to-end services of data supply chain on GCP. These solution help businesses modernize their IT infrastructure and move to Cloud and use their insights to increase digital journey and business growth.

Major players operating in the global data monetization market are Cisco Systems Inc. (US), Google, Inc., Microsoft, Inc., IBM Corporation, Microsoft, Salesforce.com, inc., Oracle, Infosys Limited, SAP, SAS Institute Inc., Sisense Inc., QlikTech International AB, Domo, Inc., Virtusa Corporation, Accenture, Reltio, Openwave Mobility Inc., Thales Group, Adastra Corporation, Ness Technologies, Inc., NetScout Systems, Inc., Paxata, Inc. and others.

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