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Rising income levels and urbanization
Dairy consumption patterns are also evolving owing to rapid economic development and urbanization in emerging markets. Rising disposable incomes allow populations to spend more on high quality nutritious food items deemed essential for a balanced diet or those perceived as luxuries in the past.
In countries like China, India, Brazil, and across Southeast Asia, cities are swelling as rural migrants seek better job prospects and living standards. Living in towns and metropolitan areas exposes people to new trends, globalization of tastes and widespread availability of supermarkets and modern retail offering packaged consumer goods. Higher salaries mean enhanced spending power to purchase dairy items consumed by urban elite communities, seen as aspirational lifestyle products. Rising middle-classes now form the bedrock of dairy product sales as branded dairy companies target this socio-economic group with premium yet reasonably priced new product lines customized to regional preferences.
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