DAIRY FREE SHORTENING MARKET ANALYSIS

Market Challenges And Opportunities

Global Dairy Free Shortening Market:  Drivers

• An increase in veganism among people all over the world: Veganism is on the rise all over the world. As more and more people become vegan, they are looking for alternatives to animal by-products, and dairy shortening is one of them. This is a great opportunity for manufacturers to meet the growing demand for vegan products and offer more dairy-free options. The global market for vegan shortening is expected to experience significant growth in the years to come. This is due to the growing trend of veganism and the growing demand for plant-based and cruelty-free alternatives. For instance, according to the World Animal Foundation, there are approximately 88 million vegans in the world and more than 629,000 people signed up for the Veganuary Campaign in 2022.
• Growing use of dairy-free shortening products or diets due to lactose sensitivity: Many people are allergic to lactose, which makes up a large portion of all dairy products. Lactose can be difficult to digest, causing stomach pain for those who consume a lot of dairy products. People all over the world have started using dairy free shortening products or diets as a result of lactose sensitivity. People are suffering from more and more digestive disorders as a result of changes in their dietary habits, which has led to a growth in the consumption of dairy free shortening, which is high in fiber and helps improve people's gut health. For instance, according to the National Institute of Diabetes and Digestive and Kidney Diseases, experts estimate that about 68 percent of the world’s population has lactose malabsorption. Lactose malabsorption is more common in some parts of the world than in others. In Africa and Asia, most people have lactose malabsorption.

Global Dairy Free Shortening Market: Market Restraints

Consumers are becoming more concerned about food ingredients

Consumers are becoming more concerned about food ingredients, especially if it contain fat. Furthermore, the main ingredients used in shortening are high in various fats, which can be harmful to one's health. Consumers who are looking for vegan alternatives, such as coconut oil, must be aware of the various negative consequences of such alternatives.