Some key challenges faced by the global cycling wear market include market saturation in developed nations, where growth has slowed. Additionally, fluctuations in commodity pricing can pinch manufacturer margins. Tariffs imposed on imported goods also impact the bottom line. Maintaining brand loyalty is difficult as consumers expect constant innovation and newness. Further, the cycling market is impacted by weather and customers' discretionary spending, so sales can decline during economic downturns.
Opportunities: Increasing investment in infrastructure
More countries are investing in infrastructure like protected bike lanes to promote active transportation. As cycling grows in popularity for fitness and recreation, demand of cycling wear will rise. Emerging economies represent largely untapped markets as the urban population increases. Online retail continues expanding globally as well. Manufacturers introducing technical fabrics and designs can better meet the needs of diverse rider segments and benefit from premium pricing.
Cycling Wear Market Report Snapshots
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