CYCLING WEAR MARKET ANALYSIS

Cycling Wear Market, By Product Type (Cycle Wear Apparel and Cycle Wear Accessories), By Gender (Male and Female), By Age Group (Kids and Adults), By Cycling Discipline (Road, Mountain Bike, Gravel, and Others), By Price Range (Low, Moderate, and Premium), By Distribution Channel (Hypermarket and Supermarket, Sports Variety Stores, E-commerce, and Others), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)

Published In : Apr 2024
Code : CMI1636
Pages :259
Formats :
Excel and PDF
Industry : Consumer Goods

Challenges: Saturation in developed nations & fluctuations in commodity pricing

Some key challenges faced by the global cycling wear market include market saturation in developed nations, where growth has slowed. Additionally, fluctuations in commodity pricing can pinch manufacturer margins. Tariffs imposed on imported goods also impact the bottom line. Maintaining brand loyalty is difficult as consumers expect constant innovation and newness. Further, the cycling market is impacted by weather and customers' discretionary spending, so sales can decline during economic downturns.

Opportunities: Increasing investment in infrastructure

More countries are investing in infrastructure like protected bike lanes to promote active transportation. As cycling grows in popularity for fitness and recreation, demand of cycling wear will rise. Emerging economies represent largely untapped markets as the urban population increases. Online retail continues expanding globally as well. Manufacturers introducing technical fabrics and designs can better meet the needs of diverse rider segments and benefit from premium pricing.