CUT FLOWER PACKAGING MARKET ANALYSIS

Cut Flower Packaging MarketSize and Trends

Market Dynamics

Growth of cut flower market is driven by increasing sales through online platforms and increasing shelf life of cut flowers by modified atmospheric packaging. For instance, as per the World Bank data, in 2015, 42.96% of the global population had access to internet, which increased to 48.57% by 2017. Moreover, increasing number of online brands such as ProFlowers, Teleflora, Euroflorists, UrbanStems, and other similar online flower vendors that offer products are expected to drive growth of the cut flower packaging market over the forecast period.

Furthermore, increasing demand for cut flower during festive season and wedding events are factors driving the market growth of cut flower packaging over the forecast period. For instance, according to the Eurostat, in 2014, the import of cut flowers and cut foliage by EU was US$ 1388 thousands, which increased to US$ 1468 thousands in 2016.