CUSTOMER RELATIONSHIP MANAGEMENT MARKET ANALYSIS

Customer Relationship Management MarketSize and Trends

Customer Relationship Management Market Taxonomy

On the basis of organization size, the customer relationship management market is diversified into:

• Small and Mid-size Organization
• Large Organization

Large organization segment is estimated to be dominant in the CRM market in 2017 and is projected to retain its dominance throughout the forecast period. These CRM software and solutions help companies to track return-on-investment and helps to improve the overall company sales. Furthermore, small and mid-size organization are expected to exhibit highest CAGR over the forecast period. Increasing demand for SaaS-based solutions, due to less investment in IT infrastructure and this has accelerated the segment growth in the market.

On the basis of deployment model, the customer relationship management market is segmented into:

• On-premises
• Cloud

Cloud-based segment held the dominant position in the market in 2016 and is projected to retain its dominance throughout the forecast period. Cost effectiveness, remote location access, less infrastructure investment, and enhanced flexibility are some of the advantages of cloud-based deployment, which increased demand for cloud solutions.

On the basis of verticals, the customer relationship management market is segmented into:

• Banking, Financial Services, and Insurance
• Retail and Wholesale
• Healthcare and Life Sciences
• Telecommunication and IT
• Energy and Utilities
• Media and Entertainment
• Transportation and Logistics
• Hospitality
• Manufacturing
• Others