CUSTOMER EXPERIENCE MANAGEMENT MARKET ANALYSIS

Regional Analysis

Global Customer Experience Management Market: Regional Insights

North America is anticipated to show substantial growth in the global customer experience management market over the forecast period. This can be attributed to growing emphasis on medium and large-sized enterprises to offer multichannel services for delivering a seamless customer experience in all touch point channels. Moreover, organizations across the region are increasingly adopting business analytics tools such as speech analytics, sentiment analytics, and text analytics. These efforts are likely to support companies to gain more knowledge from unstructured data gained from customer interactions for providing improved digital services. Thus, the region is expected to show strong growth in the market over the forecast future.

Furthermore, Asia Pacific is expected to gain major share in the global customer experience management market over the forecast period, owing to countries such as Japan, Singapore, China, and Australia that are pioneers in omnichannel. Moreover, the region is observing growing trend of ‘phygital’ (providing digitally-enhanced offline experiences), which helps the customers to move between various devices or platforms seamlessly, while continuing with the interaction with a brand or company. This trend is likely to continue in the region, which is likely to boost growth of the market across Asia Pacific in the near future.  

• North America: U.S. and Canada
• Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
• Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
• Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
• Middle East & Africa: GCC Countries, Israel, South Africa, North Africa, and Central Africa