CUSTOMER DATA PLATFORM MARKET ANALYSIS

Regional Analysis

Global Customer Data Platform Market: Regional Insights

The global customer data platform market is regionally divided into North America, Asia Pacific, Europe, and Rest of the World.

Among regions, North America is expected to account for a dominant share in the global customer data platform market over the forecast period. This growth can be attributed to growing focus on innovations in the countries such as Canada and the U.S. across the region, increasing expansion of conventional companies, rise in adoption of self-service analytics, and massive data generation from all the industries in the region. The rate of infrastructure growth is significantly high in the region, and the growth of data from several industrial sector is also increasing, this in turn is expected to support growth of the global customer data platform market over the forecast period.

Moreover, Asia Pacific is also anticipated to witness robust growth in the global customer data platform market over the forecast period. The growing adoption data analytics, rise in use of cloud, IoT, and smart technologies are the factors diving the data generation in the region, which in turn is creating high demand for customer data platforms across Asia Pacific. For instance, a report by Cisco, called The Future of Cloud in Asia Pacific, by 2024, the overall cloud spending is likely to reach US$ 200 billion in the region. Thus, these factors are in turn driving growth of the global customer data platform market.

• North America: U.S. and Canada
• Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
• Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
• Rest of the World: Latin America, Middle East, and Africa