CUSTOMER DATA PLATFORM MARKET ANALYSIS

Market News

Global Customer Data Platform Market: Key Developments

In August 2022, Oracle Corporation announced that it has renewed its strategic agreement witth AT&T to aid in gaining new capacities and capabilities in the database and application workloads in Oracle Cloud. With this renewal of the agreement the use of Oracle Fusion Cloud Customer Experience (CX), Oracle Fusion Cloud Enterprise Resource Planning (ERP), Oracle Cloud Infrastructure along with other cloud services will be expanded for AT&T.

In June 2022, Adobe upgraded its customer data platform (CDP), Adobe Real-Time CDP, for assisting brands in turning from third-party cookies to first-party data. With the adoption of Real-Time CDP by companies from all sectors, Adobe will be delivering enhanced customer profiles with commerce, Ai-powered targeting, added privacy and security capabilities, and segment match around the world.

In May 2022, Segment. IO. Inc., and Talon.One expanded their partnership with a major update to its integration. The partnership will be fulfilling the increasing demand for seamless SaaS solutions enabling companies to change their IT sacks easily and swiftly.

In February 2022, Acquina, Inc. and Bounteous in collaboration released Customer Data Platform (CDP) QuickStart Packages. Bounteous has introduced a solutions that is based on Acquina CDP for assisting in generating efficient customer engagements in all the phases of the customer journey.