CURVED TELEVISIONS MARKET ANALYSIS

Key Takeaways from Analyst

The global curved televisions market presents an opportunity for vendors to target customers looking for a unique and immersive home viewing experience. With improved screen technologies that enable curved displays, demand is expected to rise steadily over the coming years. Curved designs create a more panoramic feel and allow viewers to sit at an angle without compromising the displayed picture quality. Manufacturers should emphasize the visual appeal and enhanced perception of depth that curved panels provide compared to conventional flat-screen TVs.  However, vendors also face production challenges to make curved TVs affordable for mainstream audiences. Pricing pressure could mount as flat panels remain the pricing standard. Retail channels may need education on curved TV benefits to boost sales. Software support for optimized curved screen content is still limited too.