Curved Televisions Market, By Type (Cable Track Cables and Torsion Cables), By End User (Commercial, Institutional, and Residential), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Feb 2025

Code : CMI4674

Pages :170

Formats :

Excel and PDF

Industry : Consumer Electronics

Market Challenge - High initial costs associated with curved televisions

One of the key challenges faced by the global curved televisions market is the high initial costs associated with curved televisions. Curved televisions are generally more expensive than their flat-screen counterparts due to factors such as increased manufacturing complexity and advanced display technologies that are incorporated. The substantial price premium for curved TVs compared to regular flat-screen TVs has hampered their mass adoption among price-conscious consumers. For instance, when curved TVs were first introduced, the average price was nearly 30-40% higher than a flat-panel TV of similar screen size. While prices have dropped over the years with technological advancements and scaling of production, they are still 15-20% higher on average than flat screens.

Market Opportunity - Growing popularity of OLED technology

One key opportunity for the global curved televisions market is the growing popularity of OLED technology. OLED or organic light-emitting diode technology offers superior picture quality as compared to traditional LCD and LED TVs due to advantages such as infinite contrast, pixel-level local dimming, higher color accuracy, and wider viewing angles. This has resulted in curved OLED TVs gaining traction among discerning customers who are willing to pay a premium for outstanding home viewing experiences.