CRYPTOXANTHIN MARKET ANALYSIS

Cryptoxanthin Market, By Source (Fruits, Vegetables, Others), By Application (Food and Beverages, Dietary Supplements, Cosmetics and Personal Care, Nutraceuticals), By End User (Consumer (B2C), Business (B2B)), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Recent Developments

New product launches

In December 2020, Kemin Industries launched a new natural beta-cryptoxanthin extract under the brand name NutraTrace CrypTex. Kemin Industries is a leading developer of ingredient solutions for the global feed, food, pet food, and pharmaceutical industries. This new cryptoxanthin extract is expected to meet the growing demand for clean label and natural color solutions from food and beverage manufacturers.
In January 2022, BASF partnered with DDW to commercialize a novel cryptoxanthin product made from tangerine peel. BASF is a German multinational chemical company and DDW is a color experts and suppliers. This collaboration allows both companies to leverage their expertise and strengthen their position in the natural carotenoid market. It provides customers with a more sustainable source of cryptoxanthin.

Acquisition and partnerships

In 2021, DSM is a chemical company, acquired Kemin Industries' carotenoid business, which included the cryptoxanthin ingredient Astaxanthin. This acquisition gave DSM a significant foothold in the cryptoxanthin market, and it is likely to lead to further innovation in the space.
In 2022, BASF is a German multinational chemical company partnered with Lycored to develop and market cryptoxanthin ingredients. This partnership combines BASF's expertise in the carotenoid market with Lycored's expertise in natural colors. It is expected to lead to the development of new cryptoxanthin-based products that meet the growing demand for natural food colors.