CROWD ANALYTICS MARKET ANALYSIS
Increasing demand for crowd analytics in retail industry is major factor driving growth of the market
Increasing demand for insights of the consumer behavior and real time market intelligence to strategize the business in achieving the long term sustainability is major factor, which increased the demand for crowd analytics in consumer packaged goods and retail segment. Adoption of crowd analytics services and solutions in the retail segment allows for effective demand prediction, identifying and targeting relevant customers. Furthermore, various organizations such as Nokia, Huawei and Walkbase, and Fast shop (a Brazilian retailer) are launching the various crowd analytics services. For instance, Huawei, a leading ICT solutions provider and Walkbase, IoT analytics platform provider announced a crowd analytics and marketing solution in 2016, which will provide crowd analytics services to retailers to accordingly enhance the customer experiences.
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