CROSS PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS

Regional Analysis

Regional analysis of cross platform and mobile advertising market

On the basis of region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America is expected to account for the largest market share during the forecast period owing to the presence of major companies such as Google, Apple, Inc., Microsoft, and many others. This is attributed to rise in disposable income and urbanization in the region. The rising demand for new technology premium 5G smartphones and high adoption of 5G network generates the demand for cross and mobile advertising in the region. For instance, according to Coherent Market Insight’s report, the number of smart phone users in the U.S. increased from 209.5 million in 2016 to 273.3 million in 2020.

The market in Asia Pacific is also expected to witness significant market growth owing to high growth and internet penetration in the region. For instance, according to Coherent Market Insights Analysis, the number of internet users in India has reached 696.8 million in 2020 from 422.3 million users in 2017. The growing number of internet users created huge demand for cross and mobile platform to analyze the behavior of the consumer and increases the region growth during the forecast period.