CROSS PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS

Cross Platform and Mobile Advertising Market, by Advertisement Platform (Mobile Advertising and Cross-Platform Advertising), by Solution (Advertisement Campaign Solutions, Content Delivery Solutions, Integrated Solutions, Reporting and Analytics Solutions, Mobile Proximity Solutions, and Others), by Advertisement Type (Search Advertising, Short Message Service, Rich Media and Display Advertising, In-Game Advertising, Mobile Digital Coupons, and In-App Advertising), by Organization Size (Small And Medium-Scale Enterprises (SMEs) and Large Enterprises) by Vertical (Retail, Telecom, Banking, Financial Services, and Insurance (BFSI), Media And Entertainment, Transportation, Supply Chain and Logistics, Healthcare, Energy, Power, and Utilities and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa) - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2022-2028

Key Developments:

In January 2021, Amazon.com, Inc., a U.S.-based e-commerce company, launched prime video mobile edition for Indian users. Prime video mobile edition is a single-user mobile plan that provides SD quality streaming to customers.
In July 2018, Flipkart, an India-based e-commerce company, collaborated with Hotstar, a subsidiary of The Walt Disney Company, and launched video advertisement platform named Shopper Audience Network. The new platform enables brands to place personalized advertisement through video advertisement on Hotstar.