CROSS-CHANNEL COMMUNICATION SERVICES MARKET ANALYSIS

Regional Analysis

Cross-channel Communication Services Market: Regional Insights

On the basis of region, cross-channel communication services market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America region held major share in the cross-channel communication services market in 2018 owing to large number of key players in the region, which include Ecrion Software, Conduent Inc., Paragon Communications, Enghouse Interactive Inc., Xerox Corporation, and others.

Moreover, Asia Pacific is expected to be the fastest growing region in the cross-channel communication services market over the forecast period, owing to increasing e-commerce market in the region. E-commerce companies sell their product through apps and website. To increase the sells e-commerce companies adopting cross-channel market. For instance, in December 2019, a report published by the World Bank, there is only 1.6% of sale by e-commerce market compared to 10.32% in the U.S., which makes India a huge potentially untapped market for e-commerce.