CROSS-CHANNEL COMMUNICATION SERVICES MARKET ANALYSIS
Market- Trends
Increasing demand of personalized communication services from companies is driving factor of cross-channel communication market. Consumer’s wants personalized services from brands, this can only provide with use cross channel communication. That’s why companies adopting cross-channel communication.
Moreover, Asia Pacific is expected to be the fastest growing region in the cross-channel communication services market over the forecast period, owing to increasing e-commerce market in the region. E-commerce companies sell their product through apps and website. To increase the sells e-commerce companies adopting cross-channel market. For instance, in December 2019, a report published by the World Bank, there is only 1.6% of sale by e-commerce market compared to 10.32% in the U.S., which makes India a huge potentially untapped market for e-commerce.
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